SANTA MONICA

ABOUT SANTA MONICA

The story of SANTA MONICA begins with its founder, Steven Lau, whose first career chapter kept him in the air for most of the year, moving from country to country and coastline to coastline. Each time he returned home, he would carefully choose distinctive fragrances and eyewear from his travels to share with his family, and in time became one of the early curators introducing refined international perfume houses and optical brands to Hong Kong and mainland China.

Years spent tracing winding coastlines left him with countless dawns engraved in memory: the first gleam breaking over the sea, where sky and water dissolve into one horizon, and both senses and spirit slowly awaken. From these sunrises arose a quiet calling — to distill that horizon-lit calm into scent, transforming fleeting, soul-lit moments into enduring objects of beauty for those drawn toward a gentler, more fluid way of living.

Brand Essence

SANTA MONICA was born where horizon meets shoreline — in that first breath of dawn when light rises over the sea and melts into open sky, awakening both the senses and the spirit. From there, it grew into a quiet symbol of horizons and living hope.

Rooted in an “outside-in” way of living, SANTA MONICA unites the warmth of artisanal craft, the purity of carefully chosen ingredients and materials, and the restraint of minimalist design to shape an emotional space you can see, touch, and breathe in. From fragrances and home fragrance to eyewear, the brand listens to the rhythms of modern life, transforming the question of how to truly feel each day into objects you can wear or live with. Within their gentle cadence, your senses realign, and daily life begins to unfold like a journey you’ve consciously.

SANTA MONICA

Sense of Awareness

Every spritz is a quiet, intimate conversation with yourself — a subtle signal that awakens both body and mind. Like a deep breath before departure, it holds a gentle anticipation for the unknown as you step into new rhythms and distant horizons. Each scent grounds you in the present, while a soft current of hope carries you toward tomorrow.

Sense of Brightness

Let your gaze reach distant horizons, yet turn inward to see where the heart trulypoints. Stayawakeinawareness —clear, grounded, and free from blur or blind pursuit — seeing both what is real and what is possible. With this lucid perspective, you greet each new day with calm and clarity.

Sense of Cosiness

The scent of home lingers in the air — a gentle embrace that softens fatigue and releases what’s been held too tightly, giving emotions a place to rest and the senses room to heal. In this quiet stillness, strength quietly returns, leaving space for both body and mind to breathe. When this moment becomes truly yours, you rediscover the calm confidence to begin again.